Christina Pulawski, Consultant, Christina Pulawski Consulting

This workshop will address techniques and issues in researching individual and organizational prospects as well as the related information functions that ensure fundraising as a viable and deliberate process. We’ll discuss: how to apply what you’ve learned to create and maintain rating systems for segmentation and prioritization; prospect identification ideas to ensure that your pipeline is well-stocked with potential donors; thoughts on targeted prospect identification to help balance and diversify your pool without compromising true interest and engagement; and prospect management principles to ensure accountability for moving those prospects through the fundraising process. The session is geared toward those currently conducting or overseeing research and prospect management activities, and will be packed with practical information and knowledgeable views that you can immediately apply in your shop, regardless of its size or focus.

Speaker Bio

Christina Pulawski is an independent consultant specializing in development research, prospect management and information flow for fund raising. Previously, she was Director of Development and Donor Services at Loyola University Chicago, overseeing the areas of research, prospect management, data management, systems, and stewardship. Prior to joining Loyola, she was Director of Development Research at Northwestern University for nearly ten years, which earned “top research shop” distinction under her direction. A Chicago native, Christina earned a BA in Political Science from Northwestern and a JD from the University of Illinois. She is admitted to practice in Illinois and practiced in the fields of real estate and litigation before taking the opportunity to explore development in 1991.

Christina completed a six-year term on the board of the Association of Professional Researchers for Advancement (APRA), serving as Vice President for Education and Professional Development and Secretary-Treasurer. She chaired three of APRA's International Conferences, developed APRA’s Boot Camp and other symposia, and received the organization’s Distinguished Service Award. She has also served as President of APRA's Illinois Chapter and was a founding member and vice president of the Association of Advancement Services Professionals (AASP). She co-chaired AASP’s inaugural Summit, several CASE Development Research and Campaign Research conferences and received CASE’s Crystal Apple Teaching Award. She has frequently published, presented, and guest lectured on the field of prospect research, prospect management, and advancement services for APRA, CASE, Indiana University Center on Philanthropy, AFP, other public and private organizations and non-profit education and management programs.